This dimension is of a different nature than the three dimensions identified earlier. It measures the potential that a practice has for trade and advocacy. It captures the ‘market outlook’ of a practice by identifying characteristics of the practice that have high marketing potential, and thus high economic potential. These characteristics can come out of the above mentioned three dimensions, a combination of these three dimensions, or from a totally different field of operation of the practice. A practice could for instance perfectly fit into the discussion on the establishment of a new ‘good for development’-label[1], or it could nicely fit within existing trade relations…  – A high score on this dimension means that the practice has (a) characteristic(s) that ha(s)ve high potential for use in (social) marketing.

• Score 1 - Commercialization and advocacy (0/1)
• Score 2 - Commercialization and advocacy (0/0)
• Score 3 - Commercialization and advocacy (0/0)
• Score 4 - Commercialization and advocacy (0/3)
• Score 5 - Commercialization and advocacy (0/1)